Drug Rep Time

How to succeed in Pharmaceutical Sales.

Will Obama kill your jobs as pharmaceutical sales reps?

Obama brand is a great example of an outstanding branding strategy and execution.  He and his campaign deserve a standing ovation for bonding with consumers. It is unparalleled in the recent history. His brand became bigger that Lipitor, Advair, Nexium and Plavix (world’s top pharmaceutical brands) combined.  He is like a drug that everybody wants to take without ever reading the package insert. No reason to read the indications, cautions, or side effects. Just take it because “it’s good for you”. You will experience “the change you need”. In what areas? Just about everywhere. He is a Percocet for pain, a Xanax for anxiety, an Ambien for sleep, a Viagra for erection and a fish oil for coolness. You might guess that I share conservative values of republicans. Maybe. But I gotta tell you, that it is on the republican watch that such detrimental changes to pharmaceutical companies as the PhRMA guidelines and the death of free marketing and next to viral proliferation of regulatory and legal departments in your companies actually happened. Go figure. So, what’s ahead for you? As it stands right now, after BIG OIL the second enemy of happiness for Americans is BIG PHARMA. Get ready and tighten your seat belts, folks. You thought it was tough, but you haven’t seen nothing yet. The socialization of health care means that pharmaceutical companies, formerly free dogs, who now walk on leashes, will be placed in cages. Their ability to grow and to generate revenues will be so dramatically impacted that before you know the layoffs will start. And with that, how can one explain why pharma gives Obama’s campaign more contributions than to McCain’s? Probably they are hedging their bets, hoping for liberal mercy.

O.K. this is my advice for the 2008-2009 political season: update your resume today, put yourself on LinkedIn or go work for legal and regulatory departments of your esteemed companies. By the way, big kudos to those companies that didn’t sign PhRMA guidelines. They had guts to do that, and they will do better.

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October 19, 2008 Posted by | Debates | , , , | 46 Comments

Recent CafePharma talk. Are we getting ready for Clinton’s universal health care?

Doctor Dave,
Who , in your opinion, is the most Pharma friendly presidential candidate? And who is the least friendly one?
Thank you . Doctor Max
Take this with a huge grain of salt, as I am not an expert. This is my humble opinion. Of the two so-called major parties:Most pharma friendly: Guiliani
Least pharma friendly: EdwardsThat said, I’m skeptical that either are truly contenders for President. In terms of the other candidates from these two parties (Obama, McCain, Clinton, Huckabee, Romney), I’m not convinced that there is really THAT much difference in terms of pharma’s interests.But once again, I am no expert, so I’m looking forward to hearing your opinions and the rationale behind them.

Respectfully, Dave
The short answer: I don’t know.
Conventional thinking is that republicans are Pharma and doctors friendly. But has it helped?
Just a quick look at the outcomes of the last few years of the republican reign indicates some evil trends for both the pharmaceutical industry and the doctors. There is an active war for redistribution of wealth and influence. Parties ( HMOs, PBMs, bureaucracy, lawyers, etc) that produce nothing but panic and fear in public, and invest nowhere but in our demise seem to be putting everyone else on the knees. Public opinion, well manipulated by mass media, is growing against the cause of all problems in life – big Pharma. The only other industry that is made look as bad is Big Oil.
Forget about years of R&D, forget about taking risks of investing billions in hope, forget about cure for cardiovascular diseases, cancers and such. The public chooses to think that it’s all done “for the money”. And hence the foundation of the free market is questioned on the example of Pharma.
Those candidates who blame rich, successfully capitalize on the public opinion. They call for fairness but mean socialism. Even though I am not impressed with the outcomes of the GOP era, I believe that Clinton, Edwards, Obama will be more aggressive in redistribution of wealth and power. Of the republicans Romney and Giuliani are likely to be less hungry to take away from Pharma.
CafePharma forum, posted by Doctor Max.  http://www.cafepharma.com/boards/showthread.php?t=249245

January 23, 2008 Posted by | Debates | , , | Leave a comment