Drug Rep Time

How to succeed in Pharmaceutical Sales.

Is itching worse than stinking?

Doctor Max,
Can you give an example of what you are saying that we can relate to?

This was a comment in response to the previous post “Sound Bites”. OK. Say, you sell a cream for eczema (red and itchy skin). ” Doctor, a recent poll (survey, book, article….doesn’t matter) showed that for most people itching was number 2 ( or 3) annoyance behind……whatever only”. You sell an ED medication: ” A recent article in…. said that 1/5 of Americans over 80 are sexually active and of those every third with multiple partners”. You sell a cholesterol lowering medication other than Vytorin : ” Merck was hiding the result of……study from the public for over a year”. You sell a smoking cessation medication:” A law suit was filed in Oklahoma (or Alabama) against a doctor who failed to explain to a patient that smoking is a bad habit”.

All of the above are attention grabbers. Try to resist your curiosity after hearing those even if you are a busy doctor.

Bite them with the right sound. Use sound bites.


February 2, 2008 Posted by | Marketing and Sales strategies | | Leave a comment